Ezra, the school's biggest attention seeker had recently died. The cause of death is unknown as the school had decided to cover it for the sake of the deceased's privacy. Some mourn. Some rejoice. Some are neutral about it. But in the end it did not matter, for Ezra only ever cares whether the attention is on him or not. Which is why he's overjoyed once he finds out he's been reincarnated into the body of a spoiled young master who's infamous. Sure he's well known for bad reasons, but at least he's well known!