Modern family: Addition

Mail initiative of Dunphy Comics

In any case, time did progressed fast and so did Dunphy Comics and me as well.

A standardized paper survey system was set up and made ready for its future send-offs and returns.

As for the early mailers, they did get their taste of the illustrious comic book publishing company's attention as a select few were given replies to their queries and admiration.

Even though all they got was standard wordings of thanks and gratitude from the mailers, it was enough to keep them occupied with Dunphy Comics penpal-ism pride.

I could only consider them naive & adorable as they are yet to realize the corporate strategy that such 'reply to sender' interaction was implying.

As someone who gets routine blast emails from the various departments I interacted with in my previous life during the internet era, there was no stopping to me from using the same strategy in the mail era where interconnectedness is yet to be synchronized, rapid and seemless.

As for the extremists, the anonymous ones got scot-free but the stupid ones did get their routine threats of lawsuits and law enforcement visits.

This could probably lead to the furthering of their hate towards Dunphy Comics but I don't care and had to give them the consequences of dishing out haphazard threats.

For the general complaint mails, it was for the mailing team and market research team to gain inspiration from. The genuine complaints even proved more useful than the plenty of suggestion mails when it came to the creation of the standardized Dunphy survey system.

I also had the mail correspondents correlate what they got from the complaints, suggestions, and commendations piles.

As soon as they got some of the more critical and insightful content, they should have them sent to the second-floor comic-making department to give them a better gauge on what to do and what not to do in their stories and how to make it more adaptable and acceptable to general readers.

It isn't only me as their boss that would be making most of the content after all and this mail reading would also serve to help train their editorial decision making.

Unlike the snobby attitude that Big Two comic artists have developed themselves into, I wanted to groom my company's  correspondents to be attentive to the fans and followers.

Kelly Sue DeConnick says 'if you don't like my politics, don't buy my book'. She is the most representative of what I doesn't want to devolve my company dynamic into. A personification of the ego trip that American comic book artists would fantasize themselves into, alienating whatever potential that the established fan base could support.

As I emulated Japanese manga's voting and survey system, I would also like for my team at comic company to emulate the manga artist's motivation in doing things.

It wasn't to treat their readers like unwanted trash but to listen to their voice and input it into the works they are making.

Even a stoic and detached recluse like me with potential to become what others can't imagine notices and acknowledges the overwhelming advantage of fan service, so it would be instrumental if the rest of my company would follow through with the new accommodation mentality.

The 'Inclusivity through Mail' initiative went on with full force as I used my Boss privileges to make things happen.

Either way, what they have recently been doing has been good so far as the preliminary textbook mail replies have garnered a notable upward trend in sales.

As for why that happened even though they only replied to 20 people, it was up for the trend of that certain week's market to truly know what was happening.